Using emojis in corporate video production: pros and cons

If you’re thinking about leveraging the growing popularity of visual content in your business, it’s time to take advantage of corporate video production. Talking to a reputable and experienced video production company will benefit your marketing, sales and / or video communication initiative. Of the many promotional tools at your disposal, video has repeatedly proven itself the most effective and it’s no wonder that recent industry projections estimate that 74% of all online traffic by the end of 2017 will be visual. Of course, there is a great deal of visual content loading online every second, but not all of them are very effective. To take advantage of the popularity of this marketing tool, you need to think mysmiley outside the box and using emojis is a good step. Emoji in corporate video production

There is no denying the role of corporate video production in the contemporary corporate environment. According to a Search Engine Journal, 55% of people watch movies and advertisements online every day. A similar report found that 90% of users say these promotional ads are very helpful in making purchasing decisions. This type of content is highly shared by viewers, increasing visibility, brand awareness, conversion rates and helping you achieve your business goals.

The place of emojis in video production has become increasingly important. They are fun and get the message across instantly. The first emoji was used around 1998 and nearly 2,000 have been officially recognized to date. Nearly 50% of adults using the internet used an emoji, and 40% of the top 500 brands on Facebook used it in the first quarter of 2015.

Emoji: Dos and Don’ts in Corporate Video Production

If you’ve seen the announcement for the launch of the Chevrolet Cruze or Dominos Pizza 2016 emoji campaign on Twitter, you will agree that these emoji icons are very effective in getting the message across. However, they can only work if you do it right. Here are the tips when using these icons:

Know your audience to make sure they get your message quickly. Keep the emojis in context. Inject some personality, which reinforces your message. Use words to increase the meaning. Among the things to avoid when using this creative advertising tool are:

Avoid overdoing it as it could backfire. It’s easy to start boring your target audience, and the maxim of moderation works perfectly in this situation. Never misunderstand the meaning: If you don’t know the meaning, don’t use an emoji because the damage to your brand will be difficult to repair. Don’t follow the crowd: You need to creatively review what you intend to achieve in your promotional video campaign to determine if an emoji is the best option. Don’t jump into all the trends because it could end up being counterproductive.